Total Physio hired Aquire to set up their PPC accounts and deliver monthly PPC Management with the main goal of driving more leads to their local clinics. The team had a bad previous experience with PPC so the contract was signed with some scepticism from the outset.
As the client targets a multitude of locations around the UK, a clean account structure was implemented, split by various locations. Each location has different patient capacity, opening hours and targets therefore a one-size-fits-all campaign wasn’t advisable.
Within the first month of our PPC services, Total Physio generated 319 leads from PPC traffic.
Once enough conversion data had built up, we switched to a fully automated, Target CPA bid strategy to ensure that campaign efficiency was maintained. By setting up and managing Smart Bidding technology, we continually improved and scaled the campaign to a considerable 210% increase in conversions from months 1-6.