Google Analytics – Account Creation
Effective measurement of any digital campaigns require the setup of an analytics platform on your website. The obvious choice for most online businesses getting started is to use Google Analytics. Not only does the platform offer a free version which is more than adequate to get started with Analytics, it has extensive documentation and training making the barrier to entry very low. Setting up Google Analytics is as easy as registering an account and adding 8 lines of code to your website. If you haven’t already setup your Google Ads account you can get tips on how to do that here
Step 1: Create a new Gmail Address
We like fresh starts, working with a blank canvas. When we create a new account for a client we set up a new Gmail address. Usually, it will contain [clientname].firstname.lastname@example.org. You can set up your free Gmail account here. If you have already set up a Gmail account for Google Ads then just use this one as we will later link Google Ads and Analytics together
Step 2: Sign-up for a Google Analytics Account
Once you have a Gmail address, you can now go to analytics.google.com to setup your first Google Analytics account.
Step 3: Account Name
Set your account name as something meaningful, usually this is the name of your business or brand. It’s recommended that you select all of the options below but if you’d prefer, you can opt in at a later date, you’ll still be able to start tracking without selecting any of these options.
Step 4: Select what you want to measure
Google Analytics has solutions to track both Websites and Apps. For the purpose of these tutorials, we will focus on the Web version as traditionally the app version will require a developer to implement. In the screen below, select web and click next.
Step 5: Setup the Property
Where the account represents your organisation, the property represents what you’d like to track. For example, if you own 2 websites, you would setup one account but 2 separate properties (one for each website). The next step of the configuration requires you to provide a name for your website, the main URL (e.g. www.aquire.co.uk), the industry that your company operates and the time zone where the site operates
Step 6: Accept the Terms of Service
The final step of the setup is to accept the terms of service which will give you access to the tracking code you install on your site. Once you have followed these 6 simple steps, you are ready to setup the tracking code.