How to set up an online business in a week

In Business Set-up by danrocheLeave a Comment

Ok so maybe it was 9 days but that doesn’t sound catchy, but setting up an online business isn’t difficult. With a 2 hour journey saved from commuting to and from work due to COVID-19, we plowed our free time into creating an online business, providing customers with online advertising services. A job which we have been doing for large companies for 67 years combined and are still doing to this day and loving every minute of it. We have also been providing consulting services to external companies for 8 years and have built up a loyal client following without ever having a shopfront. So here it is…

Over the coming weeks/months/years we will document our journey in the creation, promotion, and management of our online business, detailing every step so users can follow. We’re not very methodical, articulate, or well-spoken but we are grafters and we know the world of online marketing extremely well and have built a successful career, and dare we say made a lot of people very rich along the way.

So how did we get this far and what steps did we take to arrive here today?

1. Get off our arse and decide to do it
2. Come up with a brand
3. Buy the domain name, website hosting and email address
4. Choose a theme/look and feel that we liked
5. Find a freelancer to create a logo, build the website and meet my ridiculous demands
6. Write the content

1. Get off our arse and decide to do it

We have been saying for years that we will build a website. We even got to point 5 several times and thought better of it but we are glad that we have gotten this far. Our current clients have come from word of mouth and have been with us for years but to broaden our horizon and take the next step we need to make ourselves more visible. PPC services can be provided remotely and to any company anywhere around the globe and creating this site broadens reach to every corner of the world.

2. Come up with a brand name

Tougher than it sounds as a lot of website names have already been taken. We wanted a brand name that related to what we are offering and we are in the business of acquiring customers for companies. Obviously Acquire.co.uk and .com were taken so we went for the mis-spelling Aquire. This domain was already taken so we had to approach a domain broker ad buy it for £299. Not bad considering our average management fee per client is £1,200 per month. If you are interested in a domain name just search it in the address bar and you can see whether it is a live site. If it is for sale then you should get an inquiry form to get more information about the sale.

3. Buy the domain name, website hosting and email address

The dilemma of whether to use multiple platforms for hosting and domain names rang true here. After a lot of messing about and a few subscriptions that we will be paying for the next 12 months, we decided to go with GoDaddy for everything. Other hosting companies have a better reputation but for an easy life, we chose to host email, domain name, and hosting in one platform. GoDaddy is very easy to use, customer service is good when you get through to them (37-minute wait yesterday).

4. Choose a theme/look and feel that we liked

I personally recently attempted to complete a great WordPress course on Udemy and Gregg suggested the X Theme as they have multiple versions within one theme. We purchased this on Theme Forest for $35 – bargain. We should say at this point that we decided the site would run on WordPress as it is very easy to navigate and use. The site you see now is basically a carbon copy of the Ethos theme.

5. Find a freelancer to create a logo, build the website and meet my ridiculous demands

Just to say, we would be lost without People Per Hour. The breadth of talented individuals here is unbelievable and the speed in which they work is phenomenal. Also, from a cost perspective, it is a very cheap way to get quality work done and make great connections. We chose Wings Web Media for WordPress Build and Creative Ninja for logo design. The logo cost £10 and the WordPress work cost £50.

6. Write the content

Something that doesn’t come easy to me personally. As you can tell I am more comfortable with figures than words but when you create something that you are passionate about and truly interested in then the content writing isn’t laborious, maybe not good quality but definitely not a chore. (I should have gotten our SEO Associate to write the content but he was busy trying on all his old Halloween costumes in hos loft)

And that’s where we find ourselves today, after 9 days. Next steps…..we need to promote the website and what better way to do that than with Google Ads, our bread and butter. If we can’t generate leads and new clients with Google Ads then how can a client trust us to do it for them? In the next post, we will detail how to set up a PPC account

Costings in total

  1. Domain name – £299
  2. Hosting, email and domain housing – £150 (for the year)
  3. Theme purchase – £30
  4. Logo and WordPress Build – £60

Total – £539

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