THE GOALS

  • Reduce cost per acquisition for specific services
  • Increase leads

THE APPROACH

  • Switch from manual bidding to Target CPA
  • Stop advertising for products with low profit margins
  • Target specific make / models of cars and locations (500k keywords)

THE RESULTS

  • CPA came down from £75 to £32 one week after optimizations made
  • Average profit per week increased from £6,800 to £27,000
  • Improved SEO rankings to supplement PPC