THE GOALS

  • Get Google Ads suspension lifted
  • Grow business via Google Ads
  • Hit a target cost per lead of £40

THE APPROACH

  • Speak to Google Industry Rep to lift ban
  • Competitor research identified areas of opportunity
  • Create high converting landing pages

THE RESULTS

  • Cost per lead of £18 hit after one month
  • Roll out to new overseas market due to success from Google Ads
  • Grown spend as well as leads year on year since 2013