THE GOALS

  • Drive leads to website via PPC at a cost per acquisition of £20 or less
  • Create new campaigns for new stores

THE APPROACH

  • Re-structure of account after being taken over from agency
  • Moved to Target CPA bidding from rule-based platform
  • Test and learn

THE RESULTS

  • Average CPA of £22.59, over target but happy with lead volume and down from £49
  • Opened 4 new stores